Comparison

Cherlok vs LinkedIn Sales Navigator

Sales Navigator is LinkedIn's official tool for finding the right prospects. But it doesn't write your messages or automate sending. Cherlok picks up where it leaves off: contacting your prospects with unique AI-generated messages.

Cherlok
€99/mo
Pro Plan · all-inclusive
LinkedIn Sales Navigator
$99/mo
Core Plan

Feature-by-feature comparison

Feature
Cherlok
LinkedIn Sales Navigator
AI-written messages
Advanced prospect search
Basic
Industry / size / role filters
Basic
Invitation automation
Message automation
Job change alerts
InMail (out-of-network messages)
Positive reply detection (AI)
AI-enriched CRM
CRM integration (Salesforce, HubSpot)
Quick onboarding (< 5 min)
Entry price
Free
$99/mo

Convinced? Try Cherlok for free.

Start for free

Why choose Cherlok

  • Automates sending AI-personalized messages
  • Every message is unique, tailored to the prospect's profile
  • Significant time savings vs manual prospecting
  • Free plan to start without investment
  • 10 built-in anti-ban protections
  • Perfect as a complement to Sales Navigator

What LinkedIn Sales Navigator does well

  • Most advanced prospect search on the market
  • Access to out-of-network profiles via InMail
  • Alerts on job changes and news
  • Native integration with major CRMs

FAQ

Do I need Sales Navigator with Cherlok?

No, Cherlok works without Sales Navigator. But both are complementary: Sales Navigator to find prospects, Cherlok to contact them. If your budget allows, the combination is very effective.

Which should I choose on a limited budget?

Cherlok offers a free plan and its Pro costs €99/mo. Sales Navigator costs $99/mo with no free plan. If you must choose one tool, Cherlok automates message sending — the most time-consuming step.

Does Sales Navigator automate LinkedIn messages?

No. Sales Navigator is a search and targeting tool. It doesn't write messages or automate sending. That's exactly what Cherlok does, with unique messages generated by AI.

Our verdict

Sales Navigator helps you FIND the right prospects. Cherlok helps you CONTACT them with personalized messages. Both tools are complementary: Sales Navigator for targeting, Cherlok for outreach. If your budget is limited, Cherlok alone can suffice.