Comparison

Cherlok vs Apollo.io

Apollo.io is a B2B multichannel prospecting reference with its 275M+ contact database. But for LinkedIn prospecting with truly AI-personalized messages, Cherlok is purpose-built for that.

Cherlok
€99/mo
Pro Plan · all-inclusive
Apollo.io
$99/mo
Professional Plan

Feature-by-feature comparison

Feature
Cherlok
Apollo.io
AI-written LinkedIn messages
AI profile-by-profile personalization
Partial
B2B contact database
Automated email sequences
Native LinkedIn automation
Limited
Chrome extension
Contact enrichment
Positive reply detection (AI)
Built-in phone dialer
AI-enriched CRM
Quick onboarding (< 5 min)
Entry price
Free
$49/mo

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Why choose Cherlok

  • LinkedIn specialist: every message is unique, written by AI
  • No manual writing required
  • LinkedIn reply rate 3× higher than templates
  • Simple interface, onboarding in 5 minutes
  • Built-in anti-ban protections (10 mechanisms)
  • Ideal for freelancers and small teams

What Apollo.io does well

  • Database of 275M+ contacts with advanced filters
  • Multichannel sequences (email + LinkedIn + phone)
  • Automatic contact enrichment
  • Built-in dialer for phone prospecting

FAQ

Apollo.io or Cherlok for LinkedIn prospecting?

Apollo.io is a multichannel platform (email, LinkedIn, phone) with a contact database. Cherlok specializes in LinkedIn and writes each message via AI. If LinkedIn is your primary channel, Cherlok delivers better reply rates.

Can you use Apollo.io and Cherlok together?

Yes, they're complementary. Apollo.io to identify prospects and get their contact details, Cherlok to reach them on LinkedIn with AI-personalized messages.

Which is cheaper to get started?

Cherlok offers a free plan (3 AI messages/day). Apollo.io starts at $49/mo. To test LinkedIn prospecting without investment, Cherlok is the most accessible choice.

Our verdict

Apollo.io is ideal for multichannel (email + LinkedIn + phone) and access to a massive contact database. Cherlok specializes in LinkedIn with an AI that writes unique messages for each prospect — if LinkedIn is your primary channel, Cherlok will be more effective.

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